Qwoted
Qwoted is a platform where journalists post source requests and experts pitch themselves as sources, typically earning a quote and an attributed link if selected. It is one of the services that carries the model HARO popularized.
Also called: Qwoted requests, source request platform
A request names the story, what kind of source is needed, and a deadline - often a short one. Experts respond with a pitch that has to do one job well: answer the specific question with something quotable and attributable, in a form the journalist can drop into the piece with minimal editing.
Deadlines are the operative constraint. Requests are frequently answered within hours of posting, so the practical difficulty is not writing a good pitch but noticing the right request in time to write one. That is why the tactic tends to reward whoever is watching the alerts most closely rather than whoever has the best credentials.
Selection is entirely the journalist's. No tool or service can place a quote, which is why the honest version of any product claim here concerns speed and relevance of pitching, never coverage obtained.
How Outlink AI runs this in practice: Qwoted.
Common questions
How does Outlink AI work with Qwoted?
Qwoted has no submission API, so Outlink AI connects to the inbox that receives your Qwoted alert emails instead. It scores each request against your domain and approved topics, drafts a pitch in your voice for the ones that clear your relevance threshold, and leaves the submission to you - you review the draft and submit it on Qwoted yourself.
Related terms
HARO (Help a Reporter Out)
HARO (Help a Reporter Out) was a service that emailed journalists' source requests to subscribers, who pitched themselves as expert sources in exchange for a quote and usually a link. Its owner Cision rebranded it as Connectively and then shut that service down, so the original HARO workflow no longer exists.
Digital PR
Digital PR is public relations run with search visibility as an explicit goal: earning coverage, citations, and links in online publications rather than pursuing print or broadcast placement for brand awareness alone.
Editorial link
An editorial link is a link someone chose to add because it was useful to their reader, with nothing given in exchange. It is the category of link search engines are trying to reward.
Link building
Link building is the practice of getting other websites to link to yours, because search engines treat a link from one site to another as a signal that the destination is worth showing to searchers.
Last reviewed 2026-07-30. All glossary terms
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