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TacticsGuest posting

Earn editorial guest placements on relevant sites

Outlink AI finds publications that accept contributor articles in your niche, pitches genuinely useful topics in your voice, and tracks every placement - on the rails you set, with anything that misses the quality bar held back for your review.

See your first prospects free · card only when you start sending

The problem

Doing this by hand doesn’t scale

Done by hand, guest posting is a grind: combing for sites that actually take contributors, qualifying each one, tailoring a pitch an editor will say yes to, then chasing the thread for weeks. Most of the hours go into research and follow-up, not into the writing that earns the link.

How the AI does it

How the AI runs your guest-posting loop

  1. Find sites open to contributors

    It scans your niche for publications that accept guest articles and surfaces ones that fit your topics and quality bar.

    You set the relevance and quality thresholds it works within.

  2. Pitch topics in your voice

    For each fit, it drafts a relevant, editor-ready topic pitch written in your tone - not a templated blast.

    Pitches go out from your own connected inbox, inside the caps you set - drafts that fail the quality checks wait for you.

  3. Track every placement

    It follows each thread and records where your article lands, so the link and its context are logged, not lost.

    You review the running digest rather than chasing replies.

What gets measured

The proof is being built

We’re onboarding our first customers now - here’s how the engine works in the meantime.

See how the autopilot loop qualifies prospects and protects your domain, and the trust signals it runs on.

You set the quality thresholds; the AI earns editorial placements by pitching real value - it does not buy them, and we never promise a specific Domain Rating or a number of placements. Editors decide.

Last reviewed 2026-08-20.

  • Built on Stripe
  • Gmail & Outlook OAuth
  • Google Search Console
  • GDPR & CAN-SPAM compliant

Guardrails

What the AI runs vs what you control

You control
  • Target pages & anchors
  • Tactics
  • Tone
  • Volume + budget caps
  • Quality thresholds
  • Which reply categories need your approval
The AI runs
  • Discovery
  • Qualification
  • Personalization
  • Sending within deliverability limits
  • Follow-ups
  • Reply classification + negotiation
  • Placement verification

All reported into your digest.

Not approval-gated by default; not zero-oversight. You set the rails, the AI drives, you review the digest and can pull anything up for approval.

FAQ

Frequently asked questions

Do you guarantee a certain number of placements?
No. Placements are editorial decisions, so we never promise a count or a Domain Rating. The AI runs the outreach loop and surfaces qualified opportunities; the editor on the other side chooses to publish.
Who actually writes the pitch?
The AI drafts the topic pitch in your voice from the site's editorial context, and it sends from your own inbox so the relationship is yours. By default you see the pitch in the digest afterwards, not beforehand: one that clears the grounding and quality checks goes out on the rails you set, and one that fails them waits for your review. If you want every pitch signed off first, turn on the review link for that campaign.
How do you keep the outreach from looking like spam?
It only pitches sites that openly accept contributors, tailors each topic to that publication, and respects the thresholds you set. The goal is a relevant pitch an editor wants, not volume.

More tactics

Other ways the autopilot earns links

The engine runs every tactic inside the same guardrails you set. Explore another play below, or see the whole set on the tactics overview.

Find resource pages and dead outbound links, then pitch your content as the relevance-scored replacement.

Find unlinked brand mentions and relevant posts, then draft and send link-insert requests from your own inbox.

Background

Guest posting: the terms and the alternatives

Plain definitions of the vocabulary this play uses, straight from the link building glossary, plus how the autopilot model compares with the outreach tools you may already run.

Definition

Guest posting

Guest posting is writing an article for someone else's publication, usually including a link back to your own site. It remains a legitimate tactic when the article is written for that publication's audience rather than produced primarily to place a link.

Definition

Link building outreach

Link building outreach (often just "link outreach") is contacting the people who run other websites - editors, writers, site owners - to give them a genuine reason to link to your content. It is how most deliberately earned links begin, and it succeeds or fails on relevance rather than volume.

Definition

Editorial link

An editorial link is a link a writer or editor chose to add because it helps their reader, with nothing given in exchange. It is the kind of link search engines are trying to reward, as opposed to links that were bought, swapped, or placed by the site being linked to.

Definition

Anchor text

Anchor text is the visible, clickable words of a link. Search engines read it as a description of the page being linked to, which is why it influences what that page is understood to be about.

Definition

Domain Rating (DR) and Domain Authority (DA)

Domain Rating (DR) and Domain Authority (DA) are third-party scores that estimate the strength of a website's backlink profile on a 0–100 scale. DR is Ahrefs' metric and DA is Moz's; neither is a Google metric and neither is used by Google to rank anything.

Definition

Google link spam policy

Google's link spam policy is the published section of its search spam policies defining link practices Google considers manipulative - buying or selling links for ranking purposes, excessive link exchanges, large-scale automated link building, and requiring links as a condition of an agreement.

Comparison

Outlink AI vs Pitchbox

An operator-driven outreach platform versus an autopilot loop - and when the operator model is the right call.

Comparison

Outlink AI vs Respona

The closest of the outreach platforms - AI assisting your campaigns versus AI running the loop.

Put your guest-posting outreach on autopilot

See your first prospects free · card only when you start sending