TacticsDigital PR & expert quotes
Respond to journalist requests with expert quotes
Outlink AI watches for relevant journalist and source requests, drafts expert quotes grounded in your expertise, and hands them to you to send from your own inbox - coverage is earned, and you approve every word.
You stay in control · cancel anytime
The problem
Doing this by hand doesn’t scale
Digital PR rewards speed and relevance, but by hand it means living in source-request feeds, spotting the few that match your expertise, and drafting a sharp quote before the deadline closes. Miss the window or send something generic and the opportunity is gone.
How the AI does it
How the AI runs your digital-PR loop
Match requests to your expertise
It watches relevant journalist and source requests and flags the ones that genuinely fit what you can speak to.
You define the topics and angles you want to be sourced for.
Draft an expert quote
For each match, it drafts a specific, on-message quote grounded in your expertise - ready well before the deadline.
You review and approve every quote before it leaves your inbox.
You send from your inbox
Approved responses go out from your own connected inbox, so the relationship with the journalist stays yours.
Coverage is the journalist's decision - you track responses in the digest.
What gets measured
The proof is being built
We’re onboarding our first customers now - here’s how the engine works in the meantime.
See how the autopilot loop qualifies prospects and protects your domain, and the trust signals it runs on.
This is drafting and assistance: the AI helps you respond fast and on-message, but coverage is earned, you approve every quote, and you send it yourself. We never claim placement in any particular outlet.
Last reviewed 2026-08-14.
- Built on Stripe
- Gmail & Outlook OAuth
- Google Search Console
- GDPR & CAN-SPAM compliant
Guardrails
What the AI runs vs what you control
- Target pages & anchors
- Tactics
- Tone
- Volume + budget caps
- Quality thresholds
- Which reply categories need your approval
- Discovery
- Qualification
- Personalization
- Sending within deliverability limits
- Follow-ups
- Reply classification + negotiation
- Placement verification
All reported into your digest.
Not approval-gated by default; not zero-oversight. You set the rails, the AI drives, you review the digest and can pull anything up for approval.
FAQ
Frequently asked questions
More tactics
Other ways the autopilot earns links
The engine runs every tactic inside the same guardrails you set. Explore another play below, or see the whole set on the tactics overview.
Find contributor-friendly publications, pitch relevant topics in your voice, and track each placement.
Find resource pages and dead outbound links, then pitch your content as the relevance-scored replacement.
Parse the Qwoted request-alert emails in your connected inbox and draft pitches you submit in one click.
Find unlinked brand mentions and relevant posts, then draft and send link-insert requests from your own inbox.
Background
Digital PR: the terms and the alternatives
Plain definitions of the vocabulary this play uses, straight from the link building glossary, plus how the autopilot model compares with the outreach tools you may already run.
Definition
Digital PR
Digital PR is public relations run with search visibility as an explicit goal: earning coverage, citations, and links in online publications rather than pursuing print or broadcast placement for brand awareness alone.
Definition
HARO (Help a Reporter Out)
HARO (Help a Reporter Out) was a service that emailed journalists' source requests to subscribers, who pitched themselves as expert sources in exchange for a quote and usually a link. Its owner Cision rebranded it as Connectively and then shut that service down, so the original HARO workflow no longer exists.
Definition
Editorial link
An editorial link is a link someone chose to add because it was useful to their reader, with nothing given in exchange. It is the category of link search engines are trying to reward.
Definition
Link building
Link building is the practice of getting other websites to link to yours, because search engines treat a link from one site to another as a signal that the destination is worth showing to searchers.
Definition
Backlink
A backlink is a link on someone else's website that points to yours. It is the same object as any hyperlink - 'backlink' simply names it from the perspective of the site being linked to.
Comparison
Outlink AI vs Respona
The closest comparison of the three - AI assisting your campaigns versus AI running the loop.
Comparison
Outlink AI vs BuzzStream
A relationship-first outreach CRM versus an autopilot loop - and which bottleneck each one actually solves.
Respond to source requests on autopilot
You stay in control · cancel anytime