TacticsResource & broken-link building
Turn resource pages and dead links into relevant links
Outlink AI finds resource pages in your space and the dead outbound links sitting on them, then pitches your content as the natural, relevance-scored replacement - inside the relevance bar you set.
You stay in control · cancel anytime
The problem
Doing this by hand doesn’t scale
Resource-page and broken-link outreach is high-signal but tedious by hand: you have to find the right resource pages, crawl them for links that have rotted, confirm your content is a genuine fit, and reach the right editor - page by page. The qualifying work buries the actual opportunity.
How the AI does it
How the AI runs your resource and broken-link loop
Find resource pages and dead links
It locates curated resource pages in your niche and checks their outbound links for ones that no longer resolve.
You define the topics and the kind of pages worth targeting.
Score the relevance fit
For each gap, it scores how well your content actually replaces the dead or missing resource - so only genuine fits get pitched.
You set the relevance threshold a target has to clear.
Pitch your content as the replacement
It drafts a concise, context-aware note suggesting your page as the fix, sent from your inbox to the right contact.
Inclusion is the editor's call - you review the digest of what is sent.
What gets measured
The proof is being built
We’re onboarding our first customers now - here’s how the engine works in the meantime.
See how the autopilot loop qualifies prospects and protects your domain, and the trust signals it runs on.
Targets are relevance-scored against the bar you set, and the AI runs the outreach from there - it is not approval-gated on every send. Inclusion is editorial, decided by the page owner: we surface genuine fits and pitch them, and we never promise that a link gets added.
Last reviewed 2026-08-20.
- Built on Stripe
- Gmail & Outlook OAuth
- Google Search Console
- GDPR & CAN-SPAM compliant
Guardrails
What the AI runs vs what you control
- Target pages & anchors
- Tactics
- Tone
- Volume + budget caps
- Quality thresholds
- Which reply categories need your approval
- Discovery
- Qualification
- Personalization
- Sending within deliverability limits
- Follow-ups
- Reply classification + negotiation
- Placement verification
All reported into your digest.
Not approval-gated by default; not zero-oversight. You set the rails, the AI drives, you review the digest and can pull anything up for approval.
FAQ
Frequently asked questions
More tactics
Other ways the autopilot earns links
The engine runs every tactic inside the same guardrails you set. Explore another play below, or see the whole set on the tactics overview.
Find contributor-friendly publications, pitch relevant topics in your voice, and track each placement.
Match journalist and source requests to your expertise and draft expert quotes you approve and send.
Parse the Qwoted request-alert emails in your connected inbox and draft pitches you submit in one click.
Find unlinked brand mentions and relevant posts, then draft and send link-insert requests from your own inbox.
Background
Resource & broken-link: the terms and the alternatives
Plain definitions of the vocabulary this play uses, straight from the link building glossary, plus how the autopilot model compares with the outreach tools you may already run.
Definition
Broken link building
Broken link building is finding links on other sites that point to pages which no longer exist, then suggesting your own working page as the replacement. The pitch works because you are reporting a real defect on someone's page, not asking a favor.
Definition
Link equity
Link equity is the ranking value a link passes from one page to another. It is the modern, less-jocular name for what SEOs long called 'link juice', and it descends from PageRank, Google's original method of scoring pages by the links pointing at them.
Definition
Backlink
A backlink is a link on someone else's website that points to yours. It is the same object as any hyperlink - 'backlink' simply names it from the perspective of the site being linked to.
Definition
Editorial link
An editorial link is a link someone chose to add because it was useful to their reader, with nothing given in exchange. It is the category of link search engines are trying to reward.
Definition
Anchor text
Anchor text is the visible, clickable words of a link. Search engines read it as a description of the page being linked to, which is why it influences what that page is understood to be about.
Comparison
Outlink AI vs Respona
The closest comparison of the three - AI assisting your campaigns versus AI running the loop.
Find resource and broken-link opportunities on autopilot
You stay in control · cancel anytime