Domain Rating (DR) and Domain Authority (DA)
Domain Rating (DR) and Domain Authority (DA) are third-party scores that estimate the strength of a website's backlink profile on a 0–100 scale. DR is Ahrefs' metric and DA is Moz's; neither is a Google metric and neither is used by Google to rank anything.
Also called: DR, DA, domain authority, domain rating, site authority
This is the most consequential misunderstanding in the field. Both scores are proprietary models built from each vendor's own crawl of the web, and both are logarithmic — moving from 20 to 30 is far easier than moving from 70 to 80. Because the vendors crawl different portions of the web with different methods, the same site routinely scores differently in each tool, and neither number is wrong; they are simply different estimates.
The scores are still useful, in the specific way an estimate is useful: as a fast, comparative filter when you are looking at hundreds of candidate sites and need to triage. They are a poor basis for a hard threshold, because a site's score says nothing about whether its audience overlaps yours — and topical relevance is the thing that actually makes a link valuable.
Filtering purely on these scores also has a predictable failure mode: it selects for sites that have optimized their own score, which correlates uncomfortably well with sites that sell links. A high number with no real audience is a warning sign, not a qualification.
Common questions
Is Domain Rating the same as Domain Authority?
No. Domain Rating is Ahrefs' score and Domain Authority is Moz's, each computed from that vendor's own web crawl with its own model. They measure a similar idea on a similar 0–100 scale, so they correlate loosely, but the same site will usually have two different numbers.
Does Google use Domain Authority or Domain Rating?
No. Both are third-party metrics created by SEO tool vendors, and Google representatives have repeatedly said Google has no equivalent single site-wide authority score that it uses for ranking. They are estimates of link strength, useful for comparison between sites and nothing more.
What is a good DR to look for in a link?
There is no correct threshold, and treating one as a rule tends to select for sites that optimize their own score. Relevance to your topic and evidence of a real audience matter more than the number; use the score to triage a large list, then judge the shortlist on substance.
Related terms
Link equity
Link equity is the ranking value a link passes from one page to another. It is the modern, less-jocular name for what SEOs long called 'link juice', and it descends from PageRank, Google's original method of scoring pages by the links pointing at them.
Toxic backlink
A toxic backlink is a link from a site whose only apparent purpose is to manipulate search rankings — link farms, private blog networks, hacked pages, or directories with no editorial standard. The term is an SEO-industry label, not a Google classification.
Private blog network (PBN)
A private blog network is a group of websites created or bought by one owner for the purpose of linking to a target site. PBNs are a direct violation of Google's link spam policies.
Backlink
A backlink is a link on someone else's website that points to yours. It is the same object as any hyperlink — 'backlink' simply names it from the perspective of the site being linked to.
Last reviewed 2026-07-30. All glossary terms
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