Unlinked mention

The reason it converts is that nothing needs to be persuaded. The writer already decided you were worth mentioning; adding an anchor is a two-minute edit that makes their own page more useful. Compared with pitching a stranger cold, the ask is small and the relationship is already positive.

Finding them means monitoring for your brand name, your product names, your executives' names, and any data or study you have published — and then filtering hard, because most matches are your own properties, syndicated duplicates, or contexts where a link would be inappropriate.

Timing matters more here than anywhere else in link building. A request that arrives while the article is still current is a quick edit; the same request six months later means digging up an archived post nobody is thinking about, and conversion drops accordingly.